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NEW CHAPTER WHOLE FOOD NUTRITIONAL PRODUCTS

ABOUT NEW CHAPTER

New Chapters vision has been to deliver the wisdom of nature.  Not only in service to their planet, but also to those creatures that make their home in it. New Chapter doesn't believe in isolating out a chemical of a nutrient that some today may guess is the "active principle" of the herb.  For them, and in Nature, the entire herb is active, and in that wholeness there is both safety and efficacy.  Nature doesn't create nourishment for humans in the way of isolating chemical crystals and mineral salts.  It was in the complex genius of wholesome organic food.  This principle guides New Chapter in everything they do.  They have always been inspired by the worldwide organic movement, and are proud to give supporters of organic practices a vitamin choice in harmony with their lives, and that includes vegetarians.  Years ago, all vitamins and minerals were sold in their purified or isolated non-food form.  This inspired New Chapter who created and offered nutrients in their most natural and active whole food probiotically cultured form. While called natural, herbal extracts were often extracted with harsh solvents and then chemically manipulated to deliver a high concentration of a single component.  New Chapter in herbal extraction is offering for the first time, a full spectrum of herbal healing components utilizing a chemical solvent-free supercritical extraction instead.  Innovation has always been a key factor in New Chapter formulations.  They choose the name, New Chapter, in keeping with their commitment to only develop products that would augment and improve the supplement market. Now more than 20 years later, New Chapter products are industry leaders for purity, efficacy and ingenuity.  More information can be found below regarding New Chapters procedures and methods.  We also have a fAQ page that you can read which is found on the left column under MORE INFO.

View our sustainable New Chapter Price Sheet!

Please note that return policies as listed under our Customer Service Desk area.

PRODUCTS

New Chapter Active Medicinal Mushroom Line
MycoMedicinal certified organic mushrooms from Paul Stamets and New Chapter are the finest traditional mushrooms grown anywhere in the world, and are the only commercially available mushrooms with a Certified P Value. P Value is a scientific term for the genetic integrity of the mushroom. The growing mushroom mycelium is absolutely genetically identical with the rainforest mushroom that gave it birth, carrying all of its genetic energy and healing force. Mushrooms not grown in such a rigorous potency-assured manner may be hundreds of generations distant from the purity of their genetic heritage, and thus suffer genetic degeneration and a lack of vitality. We certify that all MycoMedicinal mushrooms have a P Value ensuring the fullest healing power and potency.

   

ORGANIC LIVER FORCE BLEND
Promotes Healthy Liver Performance and Energy

New Chapter® Activated Organic Mushrooms formula Liver Force promotes what Traditional Chinese Medicine calls “chi,” or vital energy. The liver is responsible for detoxification of harmful chemicals in our environment and food and for responding to a wide range of biological challenges such as parasites, microbes and viruses. It manufactures key compounds such as cholesterol and glutathione. And it is under great stress and challenge today. For thousands of years, traditional medicine has turned to specific healing mushrooms to promote the normal functioning of the liver in its all-important tasks. Liver Force brings together the most revered and important of these traditional species whose liver protective effects have been validated by modern science, featuring Coriolus versicolor and other synergistic species.

 

   

LIFESHIELD THROAT DEFENSE SPRAY
2 Flavors

Three mushrooms from the Ancients have been reborn and combined in a synergistic formulation: LifeShield® Throat Defense

Our bodies understand - and seek - organic nourishment, for organic foods deliver the ideal form of essential micronutrients that allow us to thrive. Our Earth understands - and celebrates - organic cultivation, which reduces the burden of the toxic “ides” - pesticides, fungicides, and herbicides. And our organic mushrooms understand and speak your language - the language of life itself.

 

Organic Whole-Food Probiotic Line
New Chapter believes in the healing wisdom of whole foods and herbs, and their Probiotic Nutrients are thus cultured with the finest whole foods to create what could be called "kefir in a capsule, tempeh in a tablet, or miso in a morsel." But even with the whole-food glory of their Probiotic Nutrients, it is traditional to eat cultured foods with supportive herbs.  They work to their finest then.  New Chapter utilizes a proprietary dual-stage culturing process, the essence of the herb is preserved while its efficacy promoted. The first stage is using Saccharamyces culturing and enzyme action.  This begins the biotransformation of the nutrients and whole foods and converts indigestible, inactive soy compounds into digestible and active isoflavones, and generates ferment metabolites that are immuno-supportive, cell protective, and suppress unhealthful microbes and yeasts.  When finished, the process is deactivated by adding live plant proteolytic enzymes which break the cell walls of the Saccharomyces, releasing nutrients such as beta-glucans and gluthathione, etc. The second stage is Lactobacili culturing. They are powerful biotransformers and positive fermenters.  It adds unique peptide binding of vitamins and minerals and dramatically increases the quantity of healing power of bacteriocins and ferment metabolites.  They use a low heat spray-drying process to preserve the vital probiotic nutrients in preparation for tableting. The end result? Your are in essence, taking food to your belly and do not need such high quantities of nutrients to obtain efficacy.  In fact, your absorption rate is nearly 95 percent unlike other processes.

   

EVERY MAN
Nourishing Power and Protection for Men

Probiotic Nutrients™, exclusively from New Chapter®, are created by the two-stage culturing activity of nutritional yeast and three species of lactobacillus, acidophilus, bifidus, and rhamnosus. These beneficial probiotics culture the listed vitamins, minerals, and certified organic whole soy flour and food concentrates, creating 100% whole-food nutrients that are remarkably easy to digest and utilize, while simultaneously offering naturally occurring phytonutrients such as soy isoflavones, beta glucans, bioflavonoids, SOD, glutathione, lipoic acid and enzymes.

          

 

   

EVERY MAN ONE DAILY
Nourishing Power and Protection for Men

Every Man's One Daily delivers in one tablet 22 different probiotic nutritive and energizing vitamins and minerals as well as Cordyceps and Reishi that have been revered for supporting a man�s vitality.* The addition of supercritical ginger and turmeric extracts maximizes bioavailability and efficacy.*Your health, and the health of those you love, are precious and deserve the finest nutritional support. We welcome you to the living world of New Chapter's Probiotic Nutrients—a vital organic choice for the
fullest potential of life.

          

 

 

EVERY WOMAN
Nourishing Fulfillment of Every Woman's Needs

Probiotic Nutrients™, exclusively from New Chapter®, are created by the two-stage culturing activity of nutritional yeast and three species of lactobacillus, acidophilus, bifidus, and rhamnosus. These beneficial probiotics culture the listed vitamins, minerals, and certified organic whole soy flour and food concentrates, creating 100% whole-food nutrients that are remarkably easy to digest and utilize, while simultaneously offering naturally occurring phytonutrients such as soy isoflavones, beta glucans, bioflavonoids, SOD, glutathione, lipoic acid and enzymes.

 

 

EVERY WOMAN'S IRON SUPPORT
Probiotic Iron & Supporting Nutrients for Blood Health

Are easy to digest, even on an empty stomach—they're cultured whole food! Deliver essential nutrients in their safest and most active form within the infinite complexity of whole food. Provide an energizing and protective array of phytonutrients and ferment metabolites, including cultured soy isoflavones, beta glucans, bacteriocins, SOD, glutathione, lipoic acid, and enzymes.

Every Woman's Iron Support™ delivers 7 different blood building probiotic vitamins and minerals as well 9 free-radical scavenging herbs cultured for maximum effectiveness. Herbs like cinnamon, oregano, and rosemary are revered for countering oxidation and providing key health benefits that support and sustain. The addition of supercritical ginger and turmeric extracts maximizes bioavailability and efficacy.

 

 

EVERY WOMAN ONE DAILY
Nourishing Fulfillment of Every Woman's Needs

Every Woman's One Daily delivers in one tablet 23 different nutritive and energizing probiotic vitamins and minerals as well as extracts of Chaste tree (Vitex agnus-castus) and maca that have been revered for supporting a woman's emotional balance. The addition of supercritical ginger and turmeric extracts maximizes bioavailability and efficacy. Your health, and the health of those you love, are precious and deserve the finest nutritional support. We welcome you to the living world of New Chapter's Probiotic Nutrients—a vital organic choice for the fullest potential of life.

 

 

EVERY WOMAN II
Supports Female Energy

Every Woman II delivers 25 different nutritive and energizing probiotic vitamins and minerals as well as 20 stress-balancing and free-radical scavenging herbs cultured for maximum effectiveness. Herbs like Chaste tree (Vitex agnus-castus) and hawthorn have been revered for enhancing a woman's vitality, while other free-radical scavenging herbs like cinnamon, oregano, and rosemary provide key health benefits that support and sustain. The addition of supercritical ginger and turmeric extracts maximizes bioavailability and efficacy. Your health, and the health of those you love, are precious and deserve the finest nutritional support. We welcome you to the living world of New Chapter's Probiotic Nutrients—a vital organic choice for the fullest potential of life.
 

 

 

PERFECT PRENATAL
Nourishing Fulfillment for You and Your Baby

Our most popular Prenatal Formula! Perfect Prenatal delivers 23 different easily digested, energizing and protective probiotic vitamins and minerals as well as 13 stress-balancing and free-radical scavenging herbs cultured for maximum effectiveness. Herbs like lavender and lemon balm have been revered for their soothing properties while other antioxidative herbs like peppermint, clove and rose hips provide key health benefits that support and sustain.

 

 

TINY TABS C
The C Food Complex that Everyone Can Swallow

Tiny Tabs C Food Complex delivers easily digested and highly active probiotic vitamin C as well as 15 free-radical scavenging and immune-supportive herbs and mushrooms cultured for maximum effectiveness. Herbs like astragalus and elderberry protect while antioxidant herbals cinnamon, rosemary and oregano provide key health benefits that support and sustain.  The addition of supercritical ginger and turmeric extracts maximizes bioavailability and efficacy.

 

 

TINY TABS MULTI
The Multiple Vitamin that Everyone Can Swallow

These tablets are so small, that they could be compared to the end of a pencil. Wholefood for children, they come filled with rich probiotics essential for life.

Tiny Tabs Multi™ delivers 22 different probiotic vitamins and minerals in their most easily digested, energizing and protective form—whole cultured food. So while there are many conventional once-a-day nutritional supplements available, only if it is in the form of food will the full wisdom of the nutrients be delivered.

 

 

AWESOME APPLE
Vitamin Powder

Finally! A MultiVitamin that's Ever Pure for Every Kid. This is nourishment as Nature intended. Made with organic ingredients, this is a safe, delicious, whole-food complex of nutrition that kids can and should reach for daily.

ORGANIC INGREDIENTS- Bioavailable, safe, easily digestible (even on an empty stomach). EveryKid is essential vitamins and nutrients made from organic ingredients that are gentle and kind to young tummies.

NO "NO-NO'S"- No synthetic vitamin isolates, no aluminum lake dyes, no refined sugars, no aspartame, no artificial perservatives or colors, no pesticide or herbicide residues.

EASY POUCH CONVENIENCE- Tear open a powder pouch and let them dive into EveryKid. No mixing, no water, no spills, no big capsules to swallow...and no worries. Just pure goodness and fun that go anywhere.

TONGUE-TINGLING TASTE- Pick their favorite fruit. Organic blends of green apples or mixed berries- like strawberry, raspberry, and cherry- ensure a tasty tongue-tingling sensation and a "Thank You" every time.

 

 

BRILLIANT BERRIES
V
itamin Powder

Finally! A MultiVitamin that's Ever Pure for Every Kid. This is nourishment as Nature intended. Made with organic ingredients, this is a safe, delicious, whole-food complex of nutrition that kids can and should reach for daily.

ORGANIC INGREDIENTS- Bioavailable, safe, easily digestible (even on an empty stomach). EveryKid is essential vitamins and nutrients made from organic ingredients that are gentle and kind to young tummies.

NO "NO-NO'S"- No synthetic vitamin isolates, no aluminum lake dyes, no refined sugars, no aspartame, no artificial perservatives or colors, no pesticide or herbicide residues.

EASY POUCH CONVENIENCE- Tear open a powder pouch and let them dive into EveryKid. No mixing, no water, no spills, no big capsules to swallow...and no worries. Just pure goodness and fun that go anywhere.

TONGUE-TINGLING TASTE- Pick their favorite fruit. Organic blends of green apples or mixed berries- like strawberry, raspberry, and cherry- ensure a tasty tongue-tingling sensation and a "Thank You" every time.

 

Herbal Therapeutics Line
New Chapter offers an herbal delivery system called Supercritical Herbal Extraction.  It yields a superior herbal extract that is highly concentrated and delivers the broadest spectrum of phytonutrients.  A great extract starts with a great fresh herb exploding with pungent compounds and proteolytic enzymes.  This process takes 250 pounds of fresh herb and reduces it to just one pound of supercritical extract.  This process does not use any chemical solvents at all, so the resulting extract is absolutely free of chemical solvents such as hexane or acetone.  It also produces an extremely broad representation of the herb's lipophilic (oils, fatty acids, etc.) constituents.  They are often some of the most precious and necessary plant ingredients in such important herbs as ginger, St. John's Wort, evening primrose, saw palmetto, valarian, rosemary, and many others.  In the past these herbs were commonly extracted by the use of chemical solvents.  Not so with supercritical extraction.  The extracts are super potent, super pure, and broad spectrum with a composition that Delivers the Wisdom of Nature!

   

SC DHA 100
Supercritical Omega-3 from Wild Artic Ocean

Supercritically extracted from pristine deep ocean waters, with the highest concentration, "50%", of the indispensable cellular nutrient DHA, an Omega-3 fatty acid. The potency of this extract is unsurpassed, and exceeds all international standards for product purity. DHA is a fundamental building block of cellular membranes, most notably neuronal membranes in the brain.* This product also contains a broad spectrum of other fundamental fatty acids, including EPA. Women over 30 should have this as a must!

 

 

ESTROTONE
Supercritical Hormone Balance

A must for every girl 16 and above!

New Chapter® has extensively researched the herbal pharmacopoeia and international medical databases and discovered that the following time-tested herbs, properly extracted and blended in the correct proportions, contain multiple phytoestrogens and phytonutrients that safely promote a woman's hormonal balance and vitality.

New Chapters Estrotone® formulation features Black Cohosh, which major clinical trials show to be an important phytoestrogenic balancing tonic. Our full-spectrum Black Cohosh extract is Potency Assured™ to a minimum of 8% triterpene glycosides. The formulation also includes supercritical extracts of Rosemary and Ginger, which contain many of natures most studied and respected anti-aging constituents that inactivate free radicals. As reflected in the USDA Phytochemical Database, constituents in our Rosemary and Ginger extracts, similar to the hormone estrogen, modulate an enzyme called 5-lipoxygenase (5-LO). Recent scientific research suggests that estrogen may promote bone growth by modulating 5-LO, so our extracts may play an important role in supplementing natural estrogens bone maintenance capability.  Women over 30 should have this as a must!

 

 

SC HOLY BASIL
Uplift, Calm, and Balance

We are proud to deliver the finest Holy Basil in the world, grown without chemical pesticides or fertilizers in pristine meadows bordering the Himalayas, and extracted with supercritical potency and purity in our laboratory in Germany. To Enlightenment!*

Phytonutrients within Holy Basil are some of the most prized molecules in the plant pharmacy. New Chapter’s Supercritical Holy Basil is the only source of this herb that provides both supercritical and ethanolic extracts to capture the fullness of this herb in its purest and most concentrated form.

 

 

SC OMEGA 7
Skin & Membrane Support - from Sea Buckthorn

This oil, comprised of both palmitoleic and cis-vaccenic acids, has been used in Chinese and Tibetan medicine for promoting digestive and urogenital health for more than 12 centuries. The berries and seeds of Sea Buckthorn also deliver representatives of the Omega 3, 6 and 9 series.

Scientists believe our most delicate body tissues, like the skin and the mucus membranes that line the digestive and urogenital tracts, have the greatest affinity for Omega 7 fatty acids. Environmental stressors (such as sunlight and pollution), improper foods, and even normal aging can challenge those sensitive membranes, and Omega 7 fatty acids are now being hailed as nourishment that may protect, replenish, moisturize, and restore.  Constituents also known to add to Sea Buckthorn's “rescue role” are a naturally occurring rich array of carotenoids, tocopherols, tocotrienols and sterols. To complete the protective benefits of Supercritical Omega 7™, New Chapter adds supercritical extracts of Calendula and Rosemary, which both have profound anti-inflammatory and antioxidant properties.

 

 

ZYFLAMEND
Healthy Inflammation Response

New Chapter® has extensively researched the herbal pharmacopoeia and international medical databases and has discovered that the following time-tested herbs, properly extracted and blended in the correct proportions, contain at least 8 phytonutrients that may safely and significantly promote a healthy inflammation response.

 

 

BONE STRENGTH
Bone Strengthening Calcium

The calcium complex in Bone Strength is derived from a special form of plant called Algas Calcareas (AlgaeCal®) that is harvested from the pristine shores of a protected national reserve park in South America. Much like the vegetables from an organic garden, the algae is harvested live and then cold processed to retain its nutritional value. Calcium must be completely dissolved in order to be absorbed. The plant-based calcium found in Bone Strength is porous, which dramatically increases the calcium's surface area. Stomach acid can then come into greater contact with the calcium, making it easy to dissolve. In addition to the whole-food source of calcium and magnesium, we have also added other bone-nourishing nutrients to complete the food complex. Vitamin K is an essential co-factor in calcium absorption and retention. Human cell proteins that don't get enough Vitamin K can't hold onto calcium, causing this critical nutrient to drift away from the bone. Vitamin K2 (MK-7), sourced from fermented whole food, gently redirects “lost” calcium back into the bone bank.

 

 

BLOOD PRESSURE
For Men and Women

Healthy blood pressure is vital for maintaining a healthy cardiovascular system. Other natural supplements are available, but they may affect a single pathway; possibly limiting their efficacy because blood pressure needs to be maintained by balancing multiple mechanisms. For the first time, New Chapter® delivers a safe, effective, and clinically studied all-natural extract and combines it with additional natural cardiosupportives for optimal blood pressurebalancing effects.*

BLOOD PREASSURE TAKE CARE targets multiple pathways to safely maintain blood pressure already within normal levels.* It modulates multiple important metabolic functions, including the angiotensin converting enzyme (ACE) and endothelial nitric oxide synthase (eNOS), the enzyme that produces nitric oxide

 

 

WHOLEMEGA FISH OIL
500 and 1000IU

A Whole New Approach To Fish Oil New Chapter® is proud to offer a whole-food approach to fish oil and an alternative to the fractionated, highly processed and “purified” oils on the market today. From the pristine, protected waters of Alaska directly to you, Wholemega is 100% wild-caught salmon oil; rigorously tested to ensure each capsule delivers Nature’s bioavailable, effective, and whole profile of beneficial fatty acids and nutrients.
 

 

Probiotics with a Purpose Line
Revered cultured foods - yogurt, miso, sauerkraut, red wine, tempeh, and natto - are the model for Probiotics With A Purpose.  A full spectrum of beneficial bacteria, grown in a whole-food medium, and delivered all together!  The friendly flora works their alchemy on these foods, transforming them and creating in the process superior phytonutrients that support our health.  In addition, they have fortified the growing media with organic ginger.  The beneficial flora feasts on these organic herbs, and their inclusion in the media thus promotes the growth and colonization of the probiotics.  Each formula contains ten valuable strains of friendly flora, selected and balanced to achieve either immune-boosting, free-radical scavenging, or sensitive-colon supporting capabilities.

   

PROBIOTIC COLON SUPPORT
Promotes Healthy Bowel Functioning

Ten beneficial probiotics cultured in organic soy with soothing organic fruits, vegetables and herbs* Soothes sensitive bowels and promotes healthy bowel functioning* Non-centrifuged, full-spectrum life supportive metabolites New Chapter's Sensitive Colon Support™ is a formula which contains multiple cultures, whole food media and botanical catalysts for sensitive colon support including: Lacto 5™ Culture featuring Nitric Oxide specialist L.plantarum supported by bifidobacteria. Two billion live cells per serving. MucoCoat Media to help preserve culture and support digestive health. Culture Catalysts™ providing amino arginine and 5x Ginger Promoting Factors (GPF). These precious bacteria are cultured in a base of okra, spinach, blueberry, cumin, ginger, clorella, nutritional yeast and soy. For optimal multi-vitamin and mineral support, we recommend Every Man® or Every Woman® Whole Food Probiotic Nutrients.

 

 

PROBIOTIC IMMUNE SUPPORT
Supports Normal Immune Function

New Chapter's Probiotic Immune Support™ contains multiple cultures, media and botanical catalysts for immune-boosting support. Lacto 5™ and Bifido 4™ cultures features the best researched probiotic species with immune-active (B. longum) and digestive health benefits (L. plantarum). Two billion live cells per serving. Culture Catalysts™ provide antiputrefactives and 5x Ginger Promoting Factors (GPF).

These precious bacteria are cultured in a base of American elderberry, spinach, parsley, okra, oregano, cumin, ginger, milk and nutritional yeast. For optimal multi-vitamin and mineral support, we recommend Every Man® or Every Woman® Whole Food Probiotic Nutrients™.

 

 

ALL-FLORA
Supports Normal Immune Function

All-Flora is a synergistic probiotic formula offering eight of the most well-respected and stable strains of friendly flora. These eight powerful probiotic allies have been carefully selected and blended in a unique fiber base for maximum balance and efficacy.

 

Green Superfoods Line
Nature has gifted humankind with many wondrous foods, but few can deliver the vitality of the green super foods.  Green is the color of life and green foods have a profound ability to deliver the healing wisdom of nature.  From chlorella, nature's greenest food, to Berry Green, a bountiful collection of green superfoods.

   

BERRY GREEN POWDER
An Awakening of Organic Greens and Fruits

The National Academy of Sciences urges adults to eat a wholesome variety of greens and fruits every day. These foods, if properly grown, selected, and delivered, are bundles of natural health filled with the wisdom of nature. The United States Department of Agriculture (USDA) declared that nutrient-dense greens such as spinach and kale and berries, particularly blueberries, may be beneficial in slowing the signs of mental and physical aging. In addition to the USDA and the National Academy of Sciences, The American Heart Association, American Cancer Society and American Diabetes Association also urge people to consume more greens and fruits in their daily diets, and many responsible voices also urge that these foods are best if certified organic and grown “naturally,” not chemically. Welcome to the Berry Green experience, an easy and delicious way to get started on the path to wholesome greens and fruits, every day!  Every pregnant and nursing woman should use Berry Green!

 

 

BERRY GREEN VCAPS
Organic Greens and Fruits in a Convenient caplet

20 organic berries and greens in a pure Vegecap.  Nothing invigorates like Natures living bounty of organic greens and berries. Every serving of Berry Green awakens your body with 20 organic fruits, berries and greens—without grass fillers.

 

 

BROCCOLIVE PLUS
Supports Immune Functioning

The power of Broccolive® Plus lies in the quality of its sprouted seeds. Broccolive Plus seed sprouts offer the richest array and potency of biologically active and important compounds. Ten years of sprouting experience and flash freeze-drying assure the maximum protective benefits of cruciferous sprouts.

 

Tonics and Topicals Line
 

   

GINGER HONEY TONIC
Potentiates Digestive Function

One of nature's best energy foods with soothing properties, forms a perfect combination with ginger.  Their honey is low-heated to optimize preservation, enzymes and flavor. Great for nausea including in pregnant women. See Perfect Prenatal for nutritional support.

 

ADDITIONAL INFORMATION

The Milligram Myth
You might assume 200 mg of a nutrient are always better than 50 mg, but nothing could be further from the truth. Because the milligram count is a measure of weight, not usefulness.

Take, for example, Vitamin C. As a whole-food complex transformed through fermentation it’s far more useful to the human body than the chemically isolated ascorbic acid found in synthetic supplements and multivitamins. Why? Because your body won’t fully recognize and absorb all of the synthetic Vitamin C.

So, in conventional supplements, many of the ingredient “milligrams” listed on the back label may pass right through your body, potentially reducing their benefit.

When it comes to New Chapter vs. chemical isolates, we find that Nature’s “less” is almost always more.


We Deliver The Whole, not just the part.
Most supplements, even many that claim to be ‘natural’, isolate out a single vitamin or nutrient and then create a synthetic version of it – a ‘homeless molecule’ that’s missing the beneficial, powerful, natural chemistries found in the whole of nature’s source.

At New Chapter, you get the full benefit of the ‘whole’ natural source. It’s all about how the nutrients are delivered, and we deliver them in a whole-food complex.

That’s why New Chapter products are rich with all of the powerful biochemistries of nature, bursting with a multitude of phytonutrients that deliver the full spectrum of nature’s benefits.

If we can’t make a truly superior product, we don’t make it.
We chose the name New Chapter for our company because we believe every one of our products delivers a ‘new chapter’ in nourishment, protection or health. That’s why you can count on every New Chapter product to be a genuine contribution, an innovation and a breakthrough.

Here are just a few of the ‘new chapters’ we offer:

  • The first full line of whole-food complex vitamins and minerals certified to be made with organic ingredients.
  • The first full line of probiotic nutrients, vitamins and minerals.
  • The first national brand to deliver a wholly natural, herbal and clinically-tested approach to inflammation response.
  • The first company to utilize a Supercritical Extraction Process for herbal therapeutics that uses no hexane or solvents, producing a wholeness of herbal extract that was unprecedented at its introduction -- and still rare today.

New Chapter products lead in delivering nature’s purity, efficacy and ingenuity. ‘Me-too’ simply isn’t part of our vocabulary. And when it comes to nutrition, protection and health, we don’t believe it should be part of yours, either.

Committed to Scientific Validation

Our scientific knowledge is deep, our commitment to scientific validation is strong and our driving principle is simple: While we always look to nature, first, to guide us in the formulation of our products, we rely just as heavily on modern science to validate their effectiveness and to seek out ever greater discoveries in natural nourishment and health.

Working with a prestigious team of scientific professionals
Our scientific team consists of some of the world’s most respected scientific minds covering multiple disciplines, including both traditional and naturopathic medicine, integrative medicine, urology, biology, biochemistry, botany, agriculture and nutrition.


Working in concert with the world’s most respected research institutions
Many of the world’s most respected scientists from research institutions like Colombia University, The Cleveland Clinic, and the M.D. Anderson Cancer Center, work with New Chapter as scientific partners. We think that says a lot about our commitment to scientific validation and discovery. Working together with leaders in medicine and health research helps keep New Chapter on the leading edge of scientific validation and discovery.

Many of our herbal therapeutics like Zyflamend®, Bone Strength Take Care®, and Blood Pressure Take Care® are undergoing clinical trials and analyses at institutions like these. This results in continuous new learning and an even deeper understanding of the best ways to nourish and heal through the wisdom of Nature.

Protecting & Sustaining Life
In everything we do, we strive to protect and sustain life – human life, animal life, plant life. Simply put, we strive to have a positive (or benign) effect on all of the things that can alter the delicate balance of nature. We’re a world leader in organic, sustainable, biodynamic farming and an active, involved protector of the environment -- including disappearing rainforests, threatened genomes and ancient medicinal plant seeds. At New Chapter we refer to this as “conscious nourishment.”

Organic alone isn’t enough
Few of our industrial farms grow organically. Fewer still grow organically and sustainably. And only a tiny fraction of the world’s farms grow biodynamically and are Demeter Certified. We’re proud that our organic farm, Luna Nueva, is one of those few.

The Levels of Organic

Organic
To grow organically is to grow without the use of pesticides, herbicides or genetic engineering. That’s good, but simply growing organically can still leave the soil unable to properly support future plantings.

Sustainable
To grow sustainably is to grow organically in a way that preserves the soil for future planting of organic crops – for years to come, for generation after generation.

Biodynamic
Biodynamic agriculture takes full advantage of the complex relationship between the farmer, soil, plants, animals, sun, moon and tides. It recognizes the farm as a closed, self-nourishing system, often using livestock to work the earth instead of machinery.

Demeter Certified
Luna Nueva, New Chapter’s organic farm in the rainforests of Costa Rica, is certified biodynamic by Demeter International, the largest certification organization for biodynamic agriculture and the oldest traditional organic certification in Europe.

It’s regarded as the highest grade of organic farming in the world and the most difficult to come by. That’s because it requires biodiversity and ecosystem preservation, soil husbandry, livestock integration, prohibition of genetically engineered organisms, and labor-intensive practices that treat the farm as a living, holistic organism.

A Commitment to “Conscious Nourishment”
We ask you to really think about what you’re putting into your body. To think not only about its effect on you but its effect on the earth, nature and all of us who rely on nature’s incredible gifts to continue.

New Chapter’s 6 principles of Conscious Nourishment

  1. We are all a living, breathing part of nature, so we should eat things that are created in harmony with the laws of nature. You’re not a chemical isolate, so why consume chemical isolates?
  2. Recognize that nature got it right the first time. Choose health-preservation via natural nutrition, now, vs. treatment later.
  3. Nourish and heal the body through organic and sustainably grown foods, herbs and beneficial botanicals.
  4. Thinking about nourishment requires thinking about how something is grown, processed, delivered, packaged and returned to the environment -- and how it affects the rest of our world.
  5. Be conscious that the products we choose and the lifestyle decisions we make daily all have a ‘ripple’ effect – ensure it’s a positive one.
  6. Give back to the earth, its people, its creatures and to the generations that will come after us.

Choosing Conscious Nourishment, every day, benefits every one of us.

 
 
   
     
   

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Please note: We urge customers to purchase samples first, as not all items are returnable unless defective.  Every person's skin is unique, and as with all cosmetics/bodycare we recommend that a person apply a small amount of the product to the inner wrist for 1-2 days before applying elsewhere to ensure comfort and compatibility.  The information on this website has not been reviewed by the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease.

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