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NEW
CHAPTER WHOLE FOOD NUTRITIONAL PRODUCTS
ABOUT NEW CHAPTER
New Chapters
vision has been to deliver the wisdom of nature. Not only in service to their
planet, but also to those creatures that make their home in it. New Chapter
doesn't believe in isolating out a chemical of a nutrient that some today
may guess is the "active principle" of the herb. For them, and in Nature, the
entire herb is active, and in that wholeness there is both safety and efficacy.
Nature doesn't create nourishment for humans in the way of isolating chemical
crystals and mineral salts. It was in the complex genius of wholesome organic
food. This principle guides New Chapter in everything they do. They
have always been inspired by the worldwide organic movement, and are proud to
give supporters of organic practices a vitamin choice in harmony with their
lives, and that includes vegetarians. Years ago, all vitamins and minerals were
sold in their purified or isolated non-food form. This inspired New Chapter
who created and offered nutrients in their most natural and active whole
food probiotically cultured form. While called natural, herbal extracts were
often extracted with harsh solvents and then chemically manipulated to deliver a
high concentration of a single component. New Chapter in herbal
extraction is offering for the first time, a full spectrum of herbal healing
components utilizing a chemical solvent-free supercritical extraction instead.
Innovation has always been a key factor in New Chapter formulations.
They choose the name, New Chapter, in keeping with their commitment to
only develop products that would augment and improve the supplement market. Now
more than 20 years later, New Chapter products are industry leaders for
purity, efficacy and ingenuity. More information can be found below regarding
New Chapters procedures and methods. We also have a fAQ page that you can read
which is found on the left column under MORE INFO.
View our sustainable
New Chapter Price Sheet!
Please note that return policies as listed under our Customer Service Desk area.
PRODUCTS
New
Chapter Active Medicinal Mushroom Line
MycoMedicinal
certified organic mushrooms from Paul Stamets and New Chapter are the finest
traditional mushrooms grown anywhere in the world, and are the only commercially
available mushrooms with a Certified P Value. P Value is a scientific term for
the genetic integrity of the mushroom. The growing mushroom mycelium is
absolutely genetically identical with the rainforest mushroom that gave it
birth, carrying all of its genetic energy and healing force. Mushrooms not grown
in such a rigorous potency-assured manner may be hundreds of generations distant
from the purity of their genetic heritage, and thus suffer genetic degeneration
and a lack of vitality. We certify that all MycoMedicinal mushrooms have a P
Value ensuring the fullest healing power and potency.
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ORGANIC LIVER FORCE BLEND
Promotes Healthy Liver Performance and
Energy
New Chapter® Activated Organic Mushrooms formula Liver
Force promotes what Traditional Chinese Medicine calls
“chi,” or vital energy. The liver is responsible for
detoxification of harmful chemicals in our environment
and food and for responding to a wide range of
biological challenges such as parasites, microbes and
viruses. It manufactures key compounds such as
cholesterol and glutathione. And it is under great
stress and challenge today. For thousands of years,
traditional medicine has turned to specific healing
mushrooms to promote the normal functioning of the liver
in its all-important tasks. Liver Force brings together
the most revered and important of these traditional
species whose liver protective effects have been
validated by modern science, featuring Coriolus
versicolor and other synergistic species.
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LIFESHIELD
THROAT DEFENSE SPRAY
2
Flavors
Three mushrooms from the
Ancients have been reborn and combined in a synergistic
formulation: LifeShield® Throat Defense
Our bodies understand -
and seek - organic nourishment, for organic foods
deliver the ideal form of essential micronutrients that
allow us to thrive. Our Earth understands - and
celebrates - organic cultivation, which reduces the
burden of the toxic “ides” - pesticides, fungicides, and
herbicides. And our organic mushrooms understand and
speak your language - the language of life itself.
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Organic Whole-Food Probiotic Line
New Chapter
believes in the healing wisdom of whole foods and herbs, and their Probiotic
Nutrients are thus cultured with the finest whole foods to create what could be
called "kefir in a capsule, tempeh in a tablet, or miso in a morsel." But even
with the whole-food glory of their Probiotic Nutrients, it is traditional to eat
cultured foods with supportive herbs. They work to their finest then. New
Chapter utilizes a proprietary dual-stage culturing process, the essence of the
herb is preserved while its efficacy promoted. The first stage is using
Saccharamyces culturing and enzyme action. This begins the biotransformation of
the nutrients and whole foods and converts indigestible, inactive soy compounds
into digestible and active isoflavones, and generates ferment metabolites that
are immuno-supportive, cell protective, and suppress unhealthful microbes and
yeasts. When finished, the process is deactivated by adding live plant
proteolytic enzymes which break the cell walls of the Saccharomyces, releasing
nutrients such as beta-glucans and gluthathione, etc. The second stage is
Lactobacili culturing. They are powerful biotransformers and positive fermenters.
It adds unique peptide binding of vitamins and minerals and dramatically
increases the quantity of healing power of bacteriocins and ferment
metabolites. They use a low heat spray-drying process to preserve the vital
probiotic nutrients in preparation for tableting. The end result? Your are in
essence, taking food to your belly and do not need such high quantities of
nutrients to obtain efficacy. In fact, your absorption rate is nearly 95
percent unlike other processes.
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EVERY
MAN
Nourishing Power and Protection for Men
Probiotic Nutrients™, exclusively from New Chapter®, are
created by the two-stage culturing activity of
nutritional yeast and three species of lactobacillus,
acidophilus, bifidus, and rhamnosus. These beneficial
probiotics culture the listed vitamins, minerals, and
certified organic whole soy flour and food concentrates,
creating 100% whole-food nutrients that are remarkably
easy to digest and utilize, while simultaneously
offering naturally occurring phytonutrients such as soy
isoflavones, beta glucans, bioflavonoids, SOD,
glutathione, lipoic acid and enzymes.
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EVERY
MAN
ONE DAILY
Nourishing Power and Protection for Men
Every Man's One Daily
delivers in one tablet 22 different probiotic nutritive
and energizing vitamins and minerals as well as
Cordyceps and Reishi that have been revered for
supporting a man�s vitality.* The addition of
supercritical ginger and turmeric extracts maximizes
bioavailability and efficacy.*Your health, and the
health of those you love, are precious and deserve the
finest nutritional support. We welcome you to the living
world of New Chapter's Probiotic
Nutrients—a vital organic choice for the
fullest potential of life.
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EVERY WOMAN
Nourishing Fulfillment of Every Woman's
Needs
Probiotic Nutrients™, exclusively from New Chapter®, are
created by the two-stage culturing activity of
nutritional yeast and three species of lactobacillus,
acidophilus, bifidus, and rhamnosus. These beneficial
probiotics culture the listed vitamins, minerals, and
certified organic whole soy flour and food concentrates,
creating 100% whole-food nutrients that are remarkably
easy to digest and utilize, while simultaneously
offering naturally occurring phytonutrients such as soy
isoflavones, beta glucans, bioflavonoids, SOD,
glutathione, lipoic acid and enzymes.
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EVERY WOMAN'S IRON SUPPORT
Probiotic Iron & Supporting Nutrients
for Blood Health
Are easy to digest, even on an empty stomach—they're
cultured whole food! Deliver essential nutrients in
their safest and most active form within the infinite
complexity of whole food. Provide an energizing and
protective array of phytonutrients and ferment
metabolites, including cultured soy isoflavones, beta
glucans, bacteriocins, SOD, glutathione, lipoic acid,
and enzymes.
Every Woman's Iron Support™ delivers 7 different blood
building probiotic vitamins and minerals as well 9
free-radical scavenging herbs cultured for maximum
effectiveness. Herbs like cinnamon, oregano, and
rosemary are revered for countering oxidation and
providing key health benefits that support and sustain.
The addition of supercritical ginger and turmeric
extracts maximizes bioavailability and efficacy.
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EVERY WOMAN ONE DAILY
Nourishing Fulfillment of Every Woman's
Needs
Every Woman's One Daily delivers in
one tablet 23 different nutritive and energizing
probiotic vitamins and minerals as well as extracts of
Chaste tree (Vitex agnus-castus) and maca that
have been revered for supporting a woman's emotional
balance. The addition of supercritical ginger and
turmeric extracts maximizes bioavailability and
efficacy. Your health, and the health of those you love,
are precious and deserve the finest nutritional support.
We welcome you to the living world of New
Chapter's Probiotic Nutrients—a vital
organic choice for the fullest potential of life.
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EVERY WOMAN
II
Supports Female Energy
Every Woman II
delivers 25 different nutritive and energizing
probiotic vitamins and minerals as well as 20
stress-balancing and free-radical scavenging herbs
cultured for maximum effectiveness. Herbs like Chaste
tree (Vitex agnus-castus) and hawthorn have
been revered for enhancing a woman's vitality, while
other free-radical scavenging herbs like cinnamon,
oregano, and rosemary provide key health benefits that
support and sustain. The addition of supercritical
ginger and turmeric extracts maximizes bioavailability
and efficacy. Your health, and the health of those you
love, are precious and deserve the finest nutritional
support. We welcome you to the living world of
New Chapter's Probiotic Nutrients—a
vital organic choice for the fullest potential of life.
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PERFECT PRENATAL
Nourishing Fulfillment for You and Your
Baby
Our most popular Prenatal Formula! Perfect Prenatal delivers 23 different easily
digested, energizing and protective probiotic vitamins and minerals as well as
13 stress-balancing and free-radical scavenging herbs cultured for maximum
effectiveness. Herbs like lavender and lemon balm have been revered for their
soothing properties while other antioxidative herbs like peppermint, clove and
rose hips provide key health benefits that support and sustain.
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TINY TABS C
The C Food Complex that Everyone Can
Swallow
Tiny Tabs C Food Complex delivers easily digested and highly active probiotic
vitamin C as well as 15 free-radical scavenging and immune-supportive herbs and
mushrooms cultured for maximum effectiveness. Herbs like astragalus and
elderberry protect while antioxidant herbals cinnamon, rosemary and oregano
provide key health benefits that support and sustain. The addition of
supercritical ginger and turmeric extracts maximizes bioavailability and
efficacy.
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TINY TABS MULTI
The Multiple Vitamin that Everyone Can
Swallow
These tablets are so small, that they could be compared to the end of a pencil.
Wholefood for children, they come filled with rich probiotics essential for
life.
Tiny Tabs Multi™ delivers 22 different probiotic vitamins and minerals in
their most easily digested, energizing and protective form—whole cultured food.
So while there are many conventional once-a-day nutritional supplements
available, only if it is in the form of food will the full wisdom of the
nutrients be delivered.
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AWESOME APPLE
Vitamin
Powder
Finally! A
MultiVitamin that's Ever Pure for Every Kid. This is nourishment as Nature
intended. Made with organic ingredients, this is a safe, delicious, whole-food
complex of nutrition that kids can and should reach for daily.
ORGANIC
INGREDIENTS- Bioavailable, safe, easily digestible (even on an empty
stomach). EveryKid is essential vitamins and nutrients made
from organic ingredients that are gentle and kind to young tummies.
NO
"NO-NO'S"- No synthetic vitamin isolates, no aluminum lake dyes, no
refined sugars, no aspartame, no artificial perservatives or colors, no
pesticide or herbicide residues.
EASY
POUCH CONVENIENCE- Tear open a powder pouch and let them dive into
EveryKid. No mixing, no water, no spills, no big capsules to
swallow...and no worries. Just pure goodness and fun that go anywhere.
TONGUE-TINGLING TASTE- Pick their favorite fruit. Organic blends of
green apples or mixed berries- like strawberry, raspberry, and cherry- ensure a
tasty tongue-tingling sensation and a "Thank You" every time.
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BRILLIANT
BERRIES
Vitamin
Powder
Finally! A
MultiVitamin that's Ever Pure for Every Kid. This is nourishment as Nature
intended. Made with organic ingredients, this is a safe, delicious, whole-food
complex of nutrition that kids can and should reach for daily.
ORGANIC
INGREDIENTS- Bioavailable, safe, easily digestible (even on an empty
stomach). EveryKid is essential vitamins and nutrients made
from organic ingredients that are gentle and kind to young tummies.
NO
"NO-NO'S"- No synthetic vitamin isolates, no aluminum lake dyes, no
refined sugars, no aspartame, no artificial perservatives or colors, no
pesticide or herbicide residues.
EASY
POUCH CONVENIENCE- Tear open a powder pouch and let them dive into
EveryKid. No mixing, no water, no spills, no big capsules to
swallow...and no worries. Just pure goodness and fun that go anywhere.
TONGUE-TINGLING TASTE- Pick their favorite fruit. Organic blends of
green apples or mixed berries- like strawberry, raspberry, and cherry- ensure a
tasty tongue-tingling sensation and a "Thank You" every time.
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Herbal Therapeutics Line
New Chapter
offers an herbal delivery system called Supercritical Herbal Extraction. It
yields a superior herbal extract that is highly concentrated and delivers the
broadest spectrum of phytonutrients. A great extract starts with a great fresh
herb exploding with pungent compounds and proteolytic enzymes. This process
takes 250 pounds of fresh herb and reduces it to just one pound of supercritical
extract. This process does not use any chemical solvents at all, so the
resulting extract is absolutely free of chemical solvents such as hexane or
acetone. It also produces an extremely broad representation of the herb's
lipophilic (oils, fatty acids, etc.) constituents. They are often some of the
most precious and necessary plant ingredients in such important herbs as ginger,
St. John's Wort, evening primrose, saw palmetto, valarian, rosemary, and many
others. In the past these herbs were commonly extracted by the use of chemical
solvents. Not so with supercritical extraction. The extracts are super potent,
super pure, and broad spectrum with a composition that Delivers the Wisdom of
Nature!
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SC
DHA
100
Supercritical Omega-3
from Wild Artic Ocean
Supercritically
extracted from pristine deep ocean waters, with the highest concentration,
"50%", of the indispensable cellular nutrient DHA, an Omega-3 fatty acid. The
potency of this extract is unsurpassed, and exceeds all international standards
for product purity.
DHA
is a fundamental building block of cellular membranes, most notably neuronal
membranes in the brain.* This product also contains a broad spectrum of other
fundamental fatty acids, including EPA. Women over 30 should have this as a
must!
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ESTROTONE
Supercritical Hormone
Balance
A must for every girl 16 and above!
New Chapter® has extensively researched the herbal pharmacopoeia and
international medical databases and discovered that the following time-tested
herbs, properly extracted and blended in the correct proportions, contain
multiple phytoestrogens and phytonutrients that safely promote a woman's
hormonal balance and vitality.
New Chapters Estrotone® formulation features Black Cohosh, which major clinical
trials show to be an important phytoestrogenic balancing tonic. Our
full-spectrum Black Cohosh extract is Potency Assured™ to a minimum of 8%
triterpene glycosides. The formulation also includes supercritical extracts of
Rosemary and Ginger, which contain many of natures most studied and respected
anti-aging constituents that inactivate free radicals. As reflected in the USDA
Phytochemical Database, constituents in our Rosemary and Ginger extracts,
similar to the hormone estrogen, modulate an enzyme called 5-lipoxygenase
(5-LO). Recent scientific research suggests that estrogen may promote bone
growth by modulating 5-LO, so our extracts may play an important role in
supplementing natural estrogens bone maintenance capability. Women over 30
should have this as a must!
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SC HOLY BASIL
Uplift, Calm, and Balance
We are proud to deliver the finest Holy Basil in the world, grown without
chemical pesticides or fertilizers in pristine meadows bordering the Himalayas,
and extracted with supercritical potency and purity in our laboratory in
Germany. To Enlightenment!*
Phytonutrients within Holy Basil are some of the most prized molecules in the
plant pharmacy. New Chapter’s Supercritical Holy Basil is the only source of
this herb that provides both supercritical and ethanolic extracts to capture the
fullness of this herb in its purest and most concentrated form.
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SC OMEGA 7
Skin & Membrane Support - from Sea
Buckthorn
This oil, comprised of both palmitoleic and cis-vaccenic acids, has been used in
Chinese and Tibetan medicine for promoting digestive and urogenital health for
more than 12 centuries. The berries and seeds of Sea Buckthorn also deliver
representatives of the Omega 3, 6 and 9 series.
Scientists believe our most delicate body tissues, like the skin and the mucus
membranes that line the digestive and urogenital tracts, have the greatest
affinity for Omega 7 fatty acids. Environmental stressors (such as sunlight and
pollution), improper foods, and even normal aging can challenge those sensitive
membranes, and Omega 7 fatty acids are now being hailed as nourishment that may
protect, replenish, moisturize, and restore. Constituents also known to add to
Sea Buckthorn's “rescue role” are a naturally occurring rich array of
carotenoids, tocopherols, tocotrienols and sterols. To complete the protective
benefits of Supercritical Omega 7™, New Chapter adds supercritical extracts of
Calendula and Rosemary, which both have profound anti-inflammatory and
antioxidant properties.
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ZYFLAMEND
Healthy Inflammation Response
New Chapter® has extensively researched the herbal pharmacopoeia and
international medical databases and has discovered that the following
time-tested herbs, properly extracted and blended in the correct proportions,
contain at least 8 phytonutrients that may safely and significantly promote a
healthy inflammation response.
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BONE STRENGTH
Bone Strengthening Calcium
The calcium complex in Bone Strength is derived from a special form of
plant called Algas Calcareas (AlgaeCal®) that is harvested from the
pristine shores of a protected national reserve park in South America. Much like
the vegetables from an organic garden, the algae is harvested live and then cold
processed to retain its nutritional value. Calcium must be completely dissolved
in order to be absorbed. The plant-based calcium found in Bone Strength
is porous, which dramatically increases the calcium's surface area. Stomach acid
can then come into greater contact with the calcium, making it easy to dissolve.
In addition to the whole-food source of calcium and magnesium, we have also
added other bone-nourishing nutrients to complete the food complex. Vitamin K is
an essential co-factor in calcium absorption and retention. Human cell proteins
that don't get enough Vitamin K can't hold onto calcium, causing this critical
nutrient to drift away from the bone. Vitamin K2 (MK-7), sourced from fermented
whole food, gently redirects “lost” calcium back into the bone bank.
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BLOOD
PRESSURE
For Men and Women
Healthy blood pressure is vital for maintaining a
healthy cardiovascular system. Other natural supplements are available, but they
may affect a single pathway; possibly limiting their efficacy because blood
pressure needs to be maintained by balancing multiple mechanisms. For the first
time, New Chapter® delivers a safe, effective, and clinically
studied all-natural extract and combines it with additional natural
cardiosupportives for optimal blood pressurebalancing effects.*
BLOOD PREASSURE TAKE CARE targets multiple
pathways to safely maintain blood pressure already within normal levels.* It
modulates multiple important metabolic functions, including the angiotensin
converting enzyme (ACE) and endothelial nitric oxide synthase (eNOS), the enzyme
that produces nitric oxide
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WHOLEMEGA FISH OIL
500
and 1000IU
A Whole New Approach To Fish Oil New
Chapter® is proud to offer a whole-food approach to fish oil and an alternative
to the fractionated, highly processed and “purified” oils on the market today.
From the pristine, protected waters of Alaska directly to you, Wholemega is 100%
wild-caught salmon oil; rigorously tested to ensure each capsule delivers
Nature’s bioavailable, effective, and whole profile of beneficial fatty acids
and nutrients.
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Probiotics with a Purpose Line
Revered
cultured foods - yogurt, miso, sauerkraut, red wine, tempeh, and natto - are the
model for Probiotics With A Purpose. A full spectrum of beneficial bacteria,
grown in a whole-food medium, and delivered all together! The friendly flora
works their alchemy on these foods, transforming them and creating in the
process superior phytonutrients that support our health. In addition, they have
fortified the growing media with organic ginger. The beneficial flora feasts on
these organic herbs, and their inclusion in the media thus promotes the growth
and colonization of the probiotics. Each formula contains ten valuable strains
of friendly flora, selected and balanced to achieve either immune-boosting,
free-radical scavenging, or sensitive-colon supporting capabilities.
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PROBIOTIC COLON SUPPORT
Promotes Healthy Bowel Functioning
Ten beneficial probiotics cultured in organic soy with
soothing organic fruits, vegetables and herbs* Soothes
sensitive bowels and promotes healthy bowel functioning*
Non-centrifuged, full-spectrum life supportive
metabolites New Chapter's Sensitive Colon Support™ is a
formula which contains multiple cultures, whole food
media and botanical catalysts for sensitive colon
support including: Lacto 5™ Culture featuring Nitric
Oxide specialist L.plantarum supported by bifidobacteria.
Two billion live cells per serving. MucoCoat Media to
help preserve culture and support digestive health.
Culture Catalysts™ providing amino arginine and 5x
Ginger Promoting Factors (GPF). These precious bacteria
are cultured in a base of okra, spinach, blueberry,
cumin, ginger, clorella, nutritional yeast and soy. For
optimal multi-vitamin and mineral support, we recommend
Every Man® or Every Woman® Whole Food Probiotic
Nutrients.
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PROBIOTIC IMMUNE SUPPORT
Supports Normal Immune Function
New Chapter's Probiotic Immune Support™ contains
multiple cultures, media and botanical catalysts for
immune-boosting support. Lacto 5™ and Bifido 4™ cultures
features the best researched probiotic species with
immune-active (B. longum) and digestive health
benefits (L. plantarum). Two billion live cells
per serving. Culture Catalysts™ provide
antiputrefactives and 5x Ginger Promoting Factors (GPF).
These precious bacteria are cultured in a base of
American elderberry, spinach, parsley, okra, oregano,
cumin, ginger, milk and nutritional yeast. For optimal
multi-vitamin and mineral support, we recommend Every
Man® or Every Woman® Whole Food Probiotic Nutrients™.
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ALL-FLORA
Supports Normal Immune Function
All-Flora is a synergistic
probiotic formula offering eight of the most
well-respected and stable strains of friendly flora.
These eight powerful probiotic allies have been
carefully selected and blended in a unique fiber base
for maximum balance and efficacy.
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Green Superfoods Line
Nature has
gifted humankind with many wondrous foods, but few can deliver the vitality of
the green super foods. Green is the color of life and green foods have a
profound ability to deliver the healing wisdom of nature. From chlorella,
nature's greenest food, to Berry Green, a bountiful collection of green
superfoods.
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BERRY GREEN POWDER
An Awakening of Organic Greens and Fruits
The National Academy of Sciences urges adults to eat a
wholesome variety of greens and fruits every day. These
foods, if properly grown, selected, and delivered, are
bundles of natural health filled with the wisdom of
nature. The United States Department of Agriculture
(USDA) declared that nutrient-dense greens such as
spinach and kale and berries, particularly blueberries,
may be beneficial in slowing the signs of mental and
physical aging. In addition to the USDA and the National
Academy of Sciences, The American Heart Association,
American Cancer Society and American Diabetes
Association also urge people to consume more greens and
fruits in their daily diets, and many responsible voices
also urge that these foods are best if certified organic
and grown “naturally,” not chemically. Welcome to the
Berry Green experience, an easy and delicious way to get
started on the path to wholesome greens and fruits,
every day! Every pregnant and nursing woman should use
Berry Green!
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BERRY GREEN VCAPS
Organic Greens and Fruits in a Convenient caplet
20 organic berries and greens in a pure Vegecap.
Nothing invigorates like Natures living bounty of
organic greens and berries. Every serving of Berry Green
awakens your body with 20 organic fruits, berries and
greens—without grass fillers.
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BROCCOLIVE
PLUS
Supports Immune Functioning
The power
of Broccolive® Plus lies in the quality of its sprouted seeds. Broccolive Plus
seed sprouts offer the richest array and potency of biologically active and
important compounds. Ten years of sprouting experience and flash freeze-drying
assure the maximum protective benefits of cruciferous sprouts.
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Tonics and Topicals Line
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GINGER HONEY TONIC
Potentiates Digestive Function
One of nature's best energy foods with soothing
properties, forms a perfect combination with ginger.
Their honey is low-heated to optimize preservation,
enzymes and flavor. Great for nausea including in
pregnant women. See Perfect Prenatal for nutritional
support.
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ADDITIONAL INFORMATION
The
Milligram Myth
You might assume 200 mg of a nutrient are always
better than 50 mg, but nothing could be further from the truth. Because the
milligram count is a measure of weight, not usefulness.
Take, for example, Vitamin C. As a whole-food complex transformed through
fermentation it’s far more useful to the human body than the chemically isolated
ascorbic acid found in synthetic supplements and multivitamins. Why? Because
your body won’t fully recognize and absorb all of the synthetic Vitamin C.
So, in conventional supplements, many of the ingredient “milligrams” listed on
the back label may pass right through your body, potentially reducing their
benefit.
When it comes to New Chapter vs. chemical isolates, we find that Nature’s “less”
is almost always more.
We Deliver The Whole, not just the part.
Most supplements, even many that claim to be
‘natural’, isolate out a single vitamin or nutrient and then create a synthetic
version of it – a ‘homeless molecule’ that’s missing the beneficial, powerful,
natural chemistries found in the whole of nature’s source.
At New Chapter, you get the full benefit of the ‘whole’ natural source. It’s all
about how the nutrients are delivered, and we deliver them in a whole-food
complex.
That’s why New Chapter products are rich with all of the powerful biochemistries
of nature, bursting with a multitude of phytonutrients that deliver the full
spectrum of nature’s benefits.
If
we can’t make a truly superior product, we don’t make it.
We chose the name New Chapter for our company
because we believe every one of our products delivers a ‘new chapter’ in
nourishment, protection or health. That’s why you can count on every New Chapter
product to be a genuine contribution, an innovation and a breakthrough.
Here are just a few of the ‘new chapters’ we offer:
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The first full line of
whole-food complex vitamins and minerals certified to be made with
organic
ingredients.
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The
first full line of probiotic nutrients, vitamins and minerals.
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The
first national brand to deliver a wholly natural, herbal and clinically-tested
approach to inflammation response.
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The
first company to utilize a Supercritical Extraction Process for herbal
therapeutics that uses no hexane or solvents, producing a wholeness of herbal
extract that was unprecedented at its introduction -- and still rare today.
New Chapter products lead in delivering nature’s purity, efficacy and ingenuity.
‘Me-too’ simply isn’t part of our vocabulary. And when it comes to nutrition,
protection and health, we don’t believe it should be part of yours, either.
Committed to Scientific Validation
Our scientific knowledge is deep, our commitment to scientific validation is
strong and our driving principle is simple: While we always look to nature,
first, to guide us in the formulation of our products, we rely just as heavily
on modern science to validate their effectiveness and to seek out ever greater
discoveries in natural nourishment and health.
Working with a prestigious team of scientific professionals
Our scientific team consists of some of the world’s most respected scientific
minds covering multiple disciplines, including both traditional and naturopathic
medicine, integrative medicine, urology, biology, biochemistry, botany,
agriculture and nutrition.
Working in concert with the world’s most respected research
institutions
Many of the world’s most respected scientists from research institutions like
Colombia University, The Cleveland Clinic, and the M.D. Anderson Cancer Center,
work with New Chapter as scientific partners. We think that says a lot about our
commitment to scientific validation and discovery. Working together with leaders
in medicine and health research helps keep New Chapter on the leading edge of
scientific validation and discovery.
Many of our herbal therapeutics like Zyflamend®, Bone Strength Take Care®, and
Blood Pressure Take Care® are undergoing clinical trials and analyses at
institutions like these. This results in continuous new learning and an even
deeper understanding of the best ways to nourish and heal through the wisdom of
Nature.
Protecting & Sustaining Life
In everything we do, we strive to protect and sustain life – human life, animal
life, plant life. Simply put, we strive to have a positive (or benign) effect on
all of the things that can alter the delicate balance of nature. We’re a world
leader in organic, sustainable, biodynamic farming and an active, involved
protector of the environment -- including disappearing rainforests, threatened
genomes and ancient medicinal plant seeds. At New Chapter we refer to this as
“conscious nourishment.”
Organic alone isn’t enough
Few of our industrial farms grow organically. Fewer still grow organically and
sustainably. And only a tiny fraction of the world’s farms grow biodynamically
and are Demeter Certified. We’re proud that our organic farm, Luna Nueva, is one
of those few.
The Levels of Organic
Organic
To grow organically is to grow without the use of pesticides, herbicides or
genetic engineering. That’s good, but simply growing organically can still leave
the soil unable to properly support future plantings.
Sustainable
To grow sustainably is to grow organically in a way that preserves the soil for
future planting of organic crops – for years to come, for generation after
generation.
Biodynamic
Biodynamic agriculture takes full advantage of the complex relationship between
the farmer, soil, plants, animals, sun, moon and tides. It recognizes the farm
as a closed, self-nourishing system, often using livestock to work the earth
instead of machinery.
Demeter
Certified
Luna Nueva, New Chapter’s organic farm in the rainforests of Costa Rica, is
certified biodynamic by Demeter International, the largest certification
organization for biodynamic agriculture and the oldest traditional organic
certification in Europe.
It’s regarded as the highest grade of organic farming in the world and the most
difficult to come by. That’s because it requires biodiversity and ecosystem
preservation, soil husbandry, livestock integration, prohibition of genetically
engineered organisms, and labor-intensive practices that treat the farm as a
living, holistic organism.
A
Commitment to “Conscious Nourishment”
We ask you to really think about what you’re putting into your body. To think
not only about its effect on you but its effect on the earth, nature and all of
us who rely on nature’s incredible gifts to continue.
New
Chapter’s 6 principles of Conscious Nourishment
-
We are
all a living, breathing part of nature, so we should eat things that are
created in harmony with the laws of nature. You’re not a chemical isolate, so
why consume chemical isolates?
-
Recognize that nature got it right the first time. Choose health-preservation
via natural nutrition, now, vs. treatment later.
-
Nourish and heal the body through organic and sustainably grown foods, herbs
and beneficial botanicals.
-
Thinking about nourishment requires thinking about how something is grown,
processed, delivered, packaged and returned to the environment -- and how it
affects the rest of our world.
-
Be
conscious that the products we choose and the lifestyle decisions we make
daily all have a ‘ripple’ effect – ensure it’s a positive one.
-
Give
back to the earth, its people, its creatures and to the generations that will
come after us.
Choosing Conscious Nourishment, every day, benefits every one of us.
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